This Thanksgiving, The Salvation Army and the Dallas Cowboys will celebrate the 25th National Red Kettle Kickoff. This partnership was spearheaded by Charlotte Jones, who serves as the Dallas Cowboys’ Executive Vice President and Chief Brand Officer. Since that first Kettle Kickoff, Jones and the Cowboys organization have been strong supporters of The Salvation Army, helping to raise nearly $3 billion in donations. Jones also served as the Chairman of The Salvation Army’s National Advisory Board from 2010-2014. In celebration of this occasion, the National Commander, Commissioner Kenneth Hodder, sat down with Charlotte Jones to talk about the early days of this yearly tradition and how the partnership has grown.

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